One of the most commonly overlooked sections of the YouTube Creator Studio by new users is the Analytics tab. It’s easy to get excited about making videos and ignore the long-term, especially when your channel is new and doesn’t have much data to draw from yet. The truth is, YouTube Analytics is one of the most important tools serious YouTubers utilize to not only grow their viewership, but to maintain it as well.
Your analytics will be useful in determining what types of videos your audience wants to see. While it’s not difficult to look at which of your videos receive more views than others, your analytics will provide you with a more detailed report of viewer preferences. YouTube Analytics features a mix of both current channel statistics to let you know how you are performing in addition to data on the viewing habits and demographic information of users who have engaged with your content.
Here’s an example of the analytics page from a now-abandoned movie review and analysis channel I ran. If you’re wondering, this is an archive and the channel has long been deleted for personal reasons, but I have confirmed that modern analytics pages are identical to this one. It’s a lot to take in at first, but each graph helps paint a picture of how well your content is performing.
The average view duration, graphed in the upper-right corner, will give you an idea of how long your viewers are willing to watch your videos for. If this number is extremely low, it’s a sign that your audience is bouncing off your videos at a high rate. Use this graph to determine how long you should make your videos and how engaging your content is.
Further down on the page you will see audience demographic data. This data includes viewer age range, gender, location, device preference, and traffic source information (where they came to your video from, or how they discovered it.) Tailor your content to match the interests of your target demographics, and use these analytics to see if you’re meeting your goals.
Analytics can be difficult to understand, but they’re a necessary part of long-term YouTube success. If you’re having difficulty making sense of your analytics or have a general analytics question, feel free to leave a comment on this blog post and I’ll do my best to assist you.