The problems of creative burnout and demotivation have existed for as long as humanity has used imagination to entertain, make art, solve problems and innovate. No matter what type of video content you produce on your YouTube channel, you’re likely to encounter these challenges as well if you plan on making regularly scheduled, long-term videos.
Many big-name YouTube creators have suffered from burnout, in part due to the site’s search and suggestion algorithms prioritizing channels with extremely frequent upload rates. Sooner or later, you’ll have a day where the ideas just aren’t forming in your head and you can’t bring yourself to start recording. Creative burnout and motivational issues are difficult to deal with for many, but they’re not impossible to overcome. Below, I’ve listed some tips for creators who are struggling.
Take Your Time
This is easily the simplest yet somehow underappreciated solution to creative struggles. Take a break! While it’s true that long breaks can hurt your SEO, your mental wellbeing should take priority to your channel’s schedule. Physical activity and relaxational mental exercises can calm your mind and reduce stress. If taking this approach, be sure to notify your viewers with a quick update video and/or post on social media. Just like any other job or hobby, you’re going to need to take a “sick day” at one point or another. As a side note, if you’re thinking of quitting altogether, chances are you just need a long break.
Try Something New
If you feel like you’ve been pigeonholed into making certain kinds of videos, it might be time to branch out. Forcing yourself out of your comfort zone and experimenting may be the spark you need to reignite your creativity. If you’re worried that parts of your current audience won’t be interested in your new videos, you can always make an additional channel to keep your content separated. Popular vlogger Philip DeFranco has successfully taken this approach, separating his more personal and family-oriented content from his main account and into secondary channels.
Don’t let your creative slump get the better of you. These feelings are natural, and are bound to occur no matter what type of content is being made. What do you do when you’re feeling unmotivated and can’t seem to find the energy to make more videos? Let me know in the comments section below!