An active YouTube channel is a commitment most creators don’t fully take to heart when they start out. Not only can it take time to grow a community, but the individual videos that make up your channel’s content can take a decent chunk of time to edit and produce. Just like any other form of content creation, organization and proper scheduling are crucial to finding and maintaining an audience. Below are two tips for better managing your YouTube video schedule. If you have any additional ideas or tips that you would like to suggest, feel free to leave your thoughts in a comment below!
Update Consistently, Not Daily
New YouTubers are often encouraged to upload videos daily. Many of the most-subscribed YouTube content creators take this approach and have found great success with the daily content format, but it’s hard to recommend this approach for newcomers. Even YouTube’s own Creator Academy suggests that users upload consistently and frequently, but that a minimum of one video per month is sufficient. Producing more videos than you can handle is a fast way for a creator to get burned out, especially as a newcomer.
Create A Buffer
Using YouTube’s time management tools is the perfect way to get a head start on forming a content schedule. This approach gives you not only more control over when your video goes live, but lets you create a “buffer” of pre-made videos as well. Creating and scheduling content ahead of time ensures that your YouTube channel will remain updated even in the event other commitments come up or a personal emergency occurs.
Scheduling is an important aspect in any area of social media, and YouTube is no different. Not every video needs to be planned and scheduled ahead of time – breaking news related to your subject matter, for example, may require content as fast as possible. Experiment with different schedules and then use your YouTube Analytics page to see what schedule works best for your audience.